green advertising, definition of

Green Advertising is either the advertising of a green product or service, or the act of advertising itself is green (such as reverse graffiti or green graffiti).

• Volkswagen’s Car Recycling Bins Promote the 95% Recyclable Polo
  Volkswagen was eager to tell the public about their new Polo car, which is made out of 95% recyclable materials, so they enlisted German firm DDB to come up with some creative advertising...
• Bike Shop Attracts Buyers with 120 Bikes Mounted to the Facade
  We’re not totally sure how Christian Peterson got all these bikes on his building’s façade, but he’s certainly given new meaning to the notion of a green wall...

Related Tags: green advertising, green graffiti