green marketing, definition of

If a business practices some form of sustainability or takes conscious action to limit its environmental impact (by reducing waste and limiting the consumption of resources for example) then that business is in a position to employ green marketing.

Green marketing is communicating environmental credentials to business partners, clients and consumers within a marketing context. In this way a conscious consumer or business is more likely to have their awareness of that business raised.

Of course green marketing has to be truth based or it turns into a form of green washing if things are exaggerated or untrue. In some cases this exaggeration can be illegal!

• Even McDonalds Can Build Green
  McDonald’s is probably near the bottom of the list of transnational corporations that support the environment and human health. But among the 35,000 McDonalds restaurants, there are a few independently minded franchise owners seeking to right the corporation’s
• Huawei Unveils Epic Pegasus Sculpture Made From 3,500 Smartphones
  Spotted by our friends at Treehugger, this epic Pegasus Sculpture, crafted by London’s Machine Shop from 3,500 Huawei smartphones stands nearly 19 feet tall and boasts a 16 foot wingspan...
• 5 Green Marketing Strategies That Can Help Your Business Succeed
  Looking to get the word out about your green company? Check out our top 5 green marketing strategies that will help you get your message across while cutting down on waste (after all, you want to walk the walk while you talk the talk)...
• 5 Great Tips on How to Win Over an Eco-Blogger
  In light of increased environmental, health and lifestyle awareness around the world, it’s not surprising that green cache can be a key factor in boosting a brand’s reputation and consumer reach. So how do you effectively market a green product in...
• 5 Tips To Win Over Green Bloggers
  The market for eco-friendly products and services has exploded in the past five years, and it is pretty clear that companies with environmental brand cache have an edge over their competitors...
• Brilliant Eco-Business Card Can Be Printed on Practically Anything
  Eco-friendly consultants are sure to turn green with envy when they see Andrea Romani’s brilliant Ecological Business Card design. The concept consists of a simple stamp that can be used to print contact information upon virtually any recycled material....
• Laser Cut Leaves are Nature’s Unique Business Cards
  If you’re in the market for new business cards or a cutting-edge new advertising medium, you should take a look at this brilliant idea - your message or logo etched right onto a real leaf, no paint necessary! The resulting leaves are simple, stunning...

Related Tags: business, marketing, green marketing