Musicians have sung about environmental stewardship and preservation forever. Think about Woodstock back in the 70's and now the more recent Bonnaroo festival held in Tennessee every summer. Amount of garbage at music festivals...
While some smart-watches out there are really no more than a complement for a smartphone, Will.i.am has created a truly independent smart watch that operates completely on its own. Called the PULS, it can actually replace...
Green fashion already has a limited group of loyal followers, but how do we get the word out to a larger audience? We recently caught up with multi-platinum recording artist Will.i.am to see how he is using his influence...
For those who think that environmentalism is just for hippies, actor Harrison Ford and Peter Seligman, Chairman and CEO of Conservation International, kicked off the conference with a discussion that approached the issue...
Since Will.i.am and Coca-Cola launched their ‘Ekocycle’ initiative in July to educate the hip, young crowd about the importance of recycling, scores of brands have joined the fun, including Levi’s and Case-Mate....
“All good things must end, but an end can be a new start,” explains Will.i.am in a new ad for Ekocycle, a new line of products and clothing made from recycled trash. The Black-Eyed Peas member announced today...
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